Soft serve beverage giant Mondelez International Inc. has launched a new program aimed at helping veterans with disabilities by giving them access to its food and beverage products.
The initiative, which is the first such initiative for Mondelezer since 2008, will begin with the launch of a new product, the MondeleZor-2, a lightweight, soft serve coffee beverage.
The company is working with the U.S. Army and the Department of Veterans Affairs to expand access to the beverage.
The Mondelezior-3, the company’s new soft serve version, will be available through the end of the year, the Associated Press reported.
The company is also creating a new soft drink called Mondeleze, which will be offered in the Mondelz, Mondelzer, Mondelsz, or Mondelezz varieties starting in January.
The Soft Serve program is aimed at serving veterans who suffer from food or beverage-related disabilities, the AP reported.
“The Mondelze soft serve beverage is designed to be more accessible for those who are blind, visually impaired, or physically or mentally disabled,” the company said in a statement.
“We believe that soft serve offers the most efficient and affordable option for veterans who are struggling with a food or alcohol issue,” the statement continued.
“We hope this initiative will provide some much needed assistance to help veterans who have been denied access to this type of beverage.”
Mondelez will provide veterans with a voucher to purchase one of the beverage’s four flavors, which are made with 100 percent natural ingredients.
The voucher will be valid for one year.
The U.K.-based Mondeleza also announced it will partner with the United States Department of Defense on the first-ever partnership to provide a soft serve to soldiers with disabilities.
The Department of the Army and United States Defense Contract Management Agency are teaming up to create the MondELZE soft serve, which the AP described as “a lightweight, low-calorie beverage that has been engineered to be easily prepared, easy to prepare and enjoy.”
The soft serve will be produced in the United Kingdom by the Beverage Company, a division of British food and drink giant Nestle Plc, the department said in its announcement.
The program will also allow veterans to access their soft serve on their mobile devices and on the Web, the Pentagon said.