By Pauline PizzoThe New York City department store chain is trying to lure back old fashion, and the old school style, with the launch of a vintage clothing store.
The company, which has been in business for more than 100 years, is calling it a “vintage shop” that will open in mid-November.
“We’re opening a new store that will be very, very different than any other vintage clothing location we’ve opened anywhere in the world,” store owner and founder Paul Karpowitz said in a statement.
“The store is going to be about vintage fashion and the way we see it, the way people look, we want to change how people see the world and the future of fashion.”
Karpowitz and his wife, Gertrude, started the company in 1986, when they started their clothing line of dresses and skirts and now sell clothes and accessories made in the 1920s, 1940s and 1960s.
They have more than 60 stores across the country.
Karpowski said the store is not a competitor to the big chains like Nordstrom and Macy’s.
“There’s no competitor in our store, and there are certainly some things we are going to do differently,” Karpovitz said.
“But we’re going to focus on our core values.”
The store will be located at the historic Macy’s department store in the Financial District of Manhattan.
It is part of a broader initiative to reinvigorate the clothing industry, said Paul Karras, president of the Macy’s US retail group.
“The way we view the fashion industry is very different now than it was 40 years ago,” he said.
“In the 1960s, we were selling clothes in a brick and mortar fashion store, in a very different environment.
Today, we’re seeing fashion brands, and their merchandise, go online.
We’re seeing an explosion of retailing and the fashion world is changing rapidly.”